Allbooks Review October 2011 Newsletter


Congratulations, Condolences and Announcements

Shirley A. Roe’s, Dreams and Nightmares received a Bronze Award from Reader’s Choice. Shirley A. Roe has been interviewed see it here:

Best wishes to reviewer, Haley Hodge who is in her first year at Georgian College.

We send our wishes for a speedy recovery to author, Dawn Beaumont Lane
Who is recovering from complications after knee surgery.

Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to your customers – is in a hurry. Their decision as to whether or not to read your press release depends on if they find your headline interesting.
So, what can you do to write headlines that suck readers in? Here are some tips for better headline writing.
1. Keep it short – The first thing you need to do is trim the fat from your press release headline. Remember, the people reading your headline are in a hurry, and they might only skim through it. Keeping it short helps to ensure your message gets across quickly and effectively. Don’t try to put too many details in your headline; let the rest of the story take care of the tiny details. Less is more.
2. Clarity is key – Whenever an editor or anyone else reads your headline, they should instantly know exactly what the rest of your press release is about. Never mislead readers by promising something in your headline that you don’t deliver on in the story. And while you’re at it, get rid of tech jargon that will go over the head of most readers.
Here’s a tip: Show someone who doesn’t work at your company just the headline of your press release, and ask them to describe what they think the story is about. If they’re unable to do this, it’s probably time to rewrite your headline.
3. Stop trying to be cleverer than you are – There is a very thin line between an effectively-clever headline and an overly-clever headline. If your headline is too clever or cutesy, it could instantly turn off readers. When you try to be too clever, you also risk losing the clarity of your headline. If in doubt, tone it down a little bit.
4. Beware of sounding gimmicky – Sure, the ultimate goal of a press release is to get your name out there, but that doesn’t mean you should treat it as an advertisement. If your headline is “New Miracle Product by ABC Company will Change Your Life Forever and Solve All Your Problems!!!”, you’re way too over the top. Eliminate the hype, and ditch any words that sound salesy or gimmicky.
5. Always proofread before sending – It seems like common sense, but you’d be surprised how many companies send out press releases with typos or other errors in the headline.
Here’s a tip: Set your press release aside for 24 hours (if you have the time) before trying to proofread it. This allows you to come at it with a fresh set of eyes, making it much easier to spot mistakes.
What tips would you add to this list? All good, all the time,
Mickie Kennedy,Founder, CEO, &


We love to hear of your success stories, submit them to us at:
Remember to post your book signing, guest speaker events on our Bookstore page. Simply send us an email with details of your events and we will be happy to post them. Just part of the Allbooks service to our authors.

Allbooks Reviews INTERVIEW:
Please state your name and location. (city and State or Province, Country)

Robbi Sommers Bryant
Santa Rosa, Ca

Tell us the title and publisher of your book:

The Beautiful Evil
Self-published through Create Space

Tell us about yourself:

Robbi Sommers Bryant published works include 4 novels, 5 short story collections and 1 book of poetry. Her work has been published in magazines including Readers Digest, Redbook, Cupido and Penthouse and included in several anthologies. After the sudden death of her 21-year-old son in the late 1990’s, Robbi’s passion and creative flame extinguished. She only began writing again last year. Robbi has recently retired as a dental hygienist. She has also worked as a licensed esthetician and a certified massage therapist. Once a disco dance teacher and tarot card reader/teacher, Robbi has dabbled in many of life’s experiences. She is married and is the mother of three sons. Justin 1976-1997, Brian and Nick (twins, age 28.) The Beautiful Evil, a novel, is her first major work since her son passed.

When was the book released?

July 2, 2011

Give us an overview of your book.

A cynical and emotionally bereft homemaker purchases and opens an antique Greek vase, unleashing an insidious evil into her life. Spiraling into a world of untrustworthy men, addictive drugs, and murder, she suddenly finds herself staring into a dark abyss, forced to make one final, heart-rending decision if she is to find the peace seeks. The Beautiful Evil is a captivating psychological thriller that will keep you questioning reality until the ultimate, final act.

What inspired you to write this book?

My love of mythology, a quote about hope being ‘the worst of all evils’ by Nietzsche and my fascination with good vs evil, fueled my creativity and inspiration for The Beautiful Evil.

How is your book different from other books in this genre?
When one hears the word, psychological thriller, the first thought is serial killer or abductions. The Beautiful Evil redefines the genre, Psychological Thriller with its cutting edge style, disturbing situations and unique characters.

Where can people buy your book? Paperback and Kindle
Barnes & Noble Nook

Are you working on another book? If so when do you expect it to be published?

Yes, I have 2 projects in the works. Hopefully, one of them will be ready to publish in approximately 1-2 years.

If you self published, what advice can you give to fellow writers?

I published through Create Space and they did an absolutely awesome job. My advice: Be prepared to wear many hats…from writer to marketer, there’s a lot to be done. Be prepared!

Can you share one of your marketing successes with us?

I am building The Beautiful Evil into a best seller, one book at a time. I always have books and promo material wherever I go and try to sell at least one book a every day.

How did you find Allbooks Reviews and what are you hoping for in your relationship with us?

I found Allbooks Reviews mentioned on another site and researched it. My hope is that we bring each other closer to our personal goals.

Was the low cost a surprise? What other things would you like Allbooks Reviews to offer writers?

Yes, It would be nice to have a place that sets authors on their way with good marketing ideas.

Thank you for this interview and best of luck with your book.

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