Allbooks Review September 2010 Newsletter

Cooler temps of autumn

Nominate us for a listing in Writer’s Digest’s 101 Best Sites

of The Year. Please send your nomination, along with our web
name Allbooks Review and our URL

to: Subject “101 Sites”.

Thank you for all of your support.


ALLBOOKS REVIEW IS NOW ON iFOGO. Be sure and join the Albooks Review Author’s Group where we can share our success and our mistakes.  Also join iFogo and get Great promo for a great price, post audio, book trailers, contact with agents and producers and much more.  Be sure and let them know Allbooks Review sent you and join our group. USE THIS LINK TO JOIN TODAY

Submissions Wanted:

DEADLINE:  September 15, 2010
GENRE:  Short Stories, nonfiction, poetry, young writers
DETAILS: Two age categories: adult and student. Storytelling, whether fiction or non-fiction or poetry, written specifically for delivery and reading/viewing on a PC or Mac, on the web, or via
mobile phone. Could be thought of as a short story, a novel, a documentary, or poetry. However, “writing” and “literature” in the digital age now can include words, images, film, animation, and
interactivity for the audience.
PRIZE: £250 and an Apple i-pad for 1st prize winner in each age category.


Why Book Promotion Takes Patience
By Patricia Fry

Why must authors have patience? Because it takes time to go from exposure to sales. Exposure is necessary in order to alert potential customers to your book-let them know that it exists. People have to know about your book before they will purchase it. News flash: Just having it sitting on a shelf in a bookstore, doesn’t necessarily mean that people will be inclined to purchase it.

They need to hear about it, read about it, hear others talk about it, see it reviewed in their favorite related publications, handle it a few (or many) times, have it recommended and learn more about it. Not only do they need to know about it, they must be convinced that this is something they want to read-that they will enjoy it or benefit from it or that someone they know will. Handpicked books make great gifts.

So how do you get this sort of exposure for your amazing book? You must establish a website and, perhaps, a blog site. Go out and speak. Get your book reviewed many times over. Arrange for book signings. Rent booths at book festivals. Join organizations and groups that can help you get exposure for your book (those related to the theme or genre of your book as well as those that can help with marketing, offer resources, etc). Where appropriate, teach courses and/or give workshops related to your book. Speak at conferences related to your book. Talk about it everywhere you go. Submit articles to appropriate magazines/newsletters/sites. And make sure you are listed in Books in Print (so booksellers can special order your book for customers).

Currently, I am testing new waters while getting exposure for my latest book, Catscapades, True Cat Tales. And I am reminded how time-consuming book promotion can be, especially just coming out of the publishing gate. How much time is it taking? LOTS of it. Getting exposure in all the right places is my full time job at the moment. And it takes patience, because reviewers don’t always respond as quickly as you would like. Booksellers can drag their feet about scheduling your signings. Potential customers who may really want a copy of your book put off purchasing it.

How long does it take to get the results you want through exposure? Do you want me to be candid? This is an ongoing activity for as long as you want your book to sell.

Until you have major name recognition as the author of mysteries, true crime books, children’s or young adult books, fantasies, science fiction or books on finance, for example, you will need to practically hand sell each and every book you produce. As authors in this publishing climate, the best that we can do is to consider authorship a serious business, not a privilege that will result in instant fame and fortune.

Sure, you’ll get a flurry of sales after a positive review is published by a reviewer of some credibility and with a large following. You may sell a box or a handful of books at a book festival or a large conference where you speak. You will surely sell a dozen or so books at a well-publicized book signing. And some of those customers will tell others about your book and you’ll get some residual sales. But then, you’re back to the drawing board reminding potential customers about your book on a regular basis while attempting to find new ways to get exposure.

Does it sound like a dismal reward for writing a marvelous book-to have to promote for evermore? It depends on how you look at it. I suggest shifting a measure of your creativity over from your writing efforts to the process of promotion and look at it as a creative challenge.

Here’s another tip. Don’t ever allow yourself to be discouraged when your sales, during a particular event or after a great review, fall below your expectations. Exposure doesn’t always lead to immediate gratification (sales). In fact, I like to tell the story of a SPAWN member who shared in our SPAWN booth at the Los Angeles Times Festival of Books one year. He didn’t sell very many books that year, but he made some amazing contacts that led to him being involved in a documentary featuring the topic of his book. It airs frequently on the Military channel.

If you are currently or will soon be promoting a book, keep things in perspective. Understand the concept of book promotion.

·   Book promotion is not a one-time shot. It is ongoing for as long as you want to sell copies of your book.

·   Book promotion is not a passive process. It takes serious planning and assertive action.

·   Book promotion efforts do not usually result in high sales right off the bat.

·   Book promotion takes time, effort, energy and creative thinking.

If you have a good product, your next obligation is to be proactive in promoting it and be patient.


We love to hear of your success stories, submit them to us at:

Remember to post your book signing, guest speaker events on our Bookstore page. Simply send us an email with details of your events and we will be happy to post them. Just part of the Allbooks service to our authors.

Congratulations to:

Creating A Healthy Life and Marriage has won an award.  Judith

Readers Favorite

2010 Silver Medal Winner

Non-fiction, Relationships

Dear Shirley!

Wow. Thank you for the wonderful review. I have been real busy and could not get back to you.

I just broke my third Guinness World Record on Live TV last week. (see me drop the anchorman on the floor live)

Another world record (4th one) is set for this Saturday August 14th at 1 PM PST at

The cookbook is here. I will send the hardcopy to you.

Thank you so so much!


Creating A Healthy Life and Marriage; A Holistic Approach: Body, Mind, Emotions and Spirit has received its first two awards:

Featured Book of the Month

August 2010

Pacific Book Review

Readers Favorite Awards 2010

Finalist, Non Fiction – Relationships

Beyond Doubt is now available as an e-book through Amazon, Barnes and Noble and others, please let everyone know it is downloadable. Many blessings!


Allbooks Reviews INTERVIEW

Please state your name and location.  (city and State or Province, Country)

Don Hurst.  Roseville, California, USA

Tell us the title and publisher of your book:

Cloud Riders.  ePress-online Inc.

Tell us about yourself:

I’m Don Hurst.  My full name is Donald Douglas Hurst.  I’m a 75 year-old life-long bachelor living in Northern California, U.S.A.

I have an AA in Art and a BA in Expressive Arts.

I am a veteran of United States Navy during the Korean War and a veteran of the United States Air Force during peacetime.

I have two younger brothers.

10 years younger, Dennis, who lives in San Diego, California.  He’s an electronics engineer.  He’s retired but still magnificently smart.

And Bob, who also lives Roseville.  He’s 3 years younger than me and has for years been the president of a corporation.  He’s now retired but is still unabashedly bossy.

I write fantasy mostly, because it’s more real to me than so-called reality.

I have a web site:

On the back cover of Return to UKOO, my first book, is the following: ‘No matter where I go, there I am.  I can either get in the way or enjoy the company.’

Enough about me.  I’m getting bored.


When was the book released?


Give us an overview of your book.

14 year-old Paul Winsome has to ride clouds to save his 11 year-old sister Vicki, and  the solar system.  He has no idea how.  Why was he chosen?  Could anyone be less qualified?

Through his parallel-imagined-life, Paul has to enter a dangerous, intimidating, puzzling pursuit of a reality just beyond his grasp.  He has no choice but to trust his imagination.  However, isn’t his imagination mixed in with everyone else’s imagination in an imagination life stew?  Aren’t his chances of failure literally astronomical?

“Your gift of imagination is able to reach any altitude,” says wizard Maken Fairchild.  Easy for him to say.  He doesn’t have to confront gargantuan gorilla Claude Nab or his owner, queen authority of malice Calamity Horrid.  He doesn’t have to face an invading solar system Vile Extinction, whose added suns will cook Earth upon her arrival.  He doesn’t have to face her laser-shooting eyed son, Kid Badd.  Face six eyed Keen Aware.  Bully Buster.  Save his cat, Isno Gravity.

Not to mention, how does one ride clouds anyway?

Surely someone has made a dreadful mistake.

What inspired you to write this book?

E. B. White answered a child’s question about whether his stories were true.

He answered, quote: “No, they are imaginary tales… But real life is only one kind of life―there is also the life of the imagination.” End quote.

Combine that with the Harry Potter series and Cloud Riders sprang to life in my imagination.

How is your book different from other books in this genre?

I wanted to write a book about imagination itself.  It took six years to complete.  It’s been quite a cloud ride.

Where can people buy your book?

Are you working on another book? If so when do you expect it to be published?

Not at the present time.

If you self published, what advice can you give to fellow writers?

Cloud Riders is not self-published.  But my advice is to remember that

‘writing the book and self publishing it is only half the task.  The other half is to sell it.’

If published traditionally, tell us how you benefited:

Editing, cover design, encouragement and a reality check when my

Imagination soared too far for a reader to grasp.  ePress-online Inc. is staffed by other writers helping writers with their craft.  They have been wonderful to me both in guidance and understanding my goal.

Can you share one of your marketing successes with us?

My review by Alison Griffiths, an Allbooks Reviewer.  She brought me out of a worsening dark cloud of self-doubt.  The encouragement of Writers Village University’s Donna Sundblad, know at WVU as Birdie, suggestions as to marketing.  Marketing success is the branch held out to keep me running toward accomplishment.  I truly care less for Don Hurst being successful than Cloud Riders reaching the reading public, young and old.

How did you find Allbooks Reviews and what are you hoping for in your relationship with us?

I found Allbooks Reviews on a site that lists book reviewers.  I just got lucky in my pick.

Was the low cost a surprise? What other things would you like Allbooks Reviews to offer writers?

I’m 75 and living on Social Security.  Low cost was not only a surprise, but a God send.  As to what more Allbooks Reviews could offer, I haven’t explored fully what is now offered.  Seems to me so much is offered that it will take some time to grab a hold of the spinning merry-go-round of marketing help.

Thank you for this interview and best of luck with your book.

Thanks right back at you.  I am truly appreciative.

Thank you for this interview and best of luck with your book.


2 Responses to “Allbooks Review September 2010 Newsletter”

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